Heavy-machine maker Caterpillar continues its #BuiltForItCampaign by Ogilvy & Mather New York. The video series shows the brand's machinery tackling difficult tasks. Previous videos show construction of a massive sand castle or playing a giant game of Jenga.
In the fifth installment for the Fortune 50 company, the goal is to power a lantern festival in a remote Chinese village. A Cat generator powers more than 8,800 lanterns, to the delight of the villagers.
A supporting website shows the other videos in the campaign.
Campaign credits
Client: Caterpillar
Agency: Ogilvy & Mather New York
