Case study: How Monty won Christmas for John Lewis

John Lewis won this year's Creative Effectiveness Grand Prix in Cannes with its 2014 Christmas ad campaign. Adam & Eve/DDB's Les Binet, David Golding and Martin Beverley and Manning Gottlieb OMD's David Bratt explain the strategy and how creativity was key to effectiveness.

To continue enjoying this article, please sign in. If you do not have an account, start your free registration by clicking the 'Register Now' button below

Sign in

Forgotten Password?

Having trouble signing in?

Refer to our Frequently Asked Questions. If you still require assistance, please contact Customer Support at campaignusa.support@haymarket.com.

Register

If you don't have an account with Campaign US, register now, it only takes a few minutes.

Register Now

Why register?

  • Access all the content on Campaign US
  • Get breaking news and exclusive reports
  • Take part in the community and interact with the best thought leaders in the industry
  • Sign up to our Campaign bulletins

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free