Case study: John Lewis 'Programmatic Christmas Campaign'

John Lewis and Infectious Media 

'Programmatic Christmas Campaign'

Category: Best use of tech


THE CHALLENGE 

John Lewis approached us in September with a request for innovative, high impact activity for their Christmas campaign. 

Key focuses: 

•Brand awareness 

•Innovation 

•Viewability 

•Personalisation 

•Audience behaviour analysis 

WHAT DID WE NEED TO DO 

STRATEGY: RADIO TIMES PARTNERSHIP 

STRATEGY: USER SEGMENTS 

EXAMPLE USER JOURNEY: STAGE 1 

EXAMPLE USER JOURNEY: STAGE 3 

CREATIVE EXAMPLES 

EVOLUTION OF AVAILABLE PROGRAMMATIC PLACEMENTS 

    2012                                                                                      2014

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