Publication GQ will be hosting a series of panel talks at its pop-up, where the likes of John Argento, Mark Powell and Steven Ross are to share their insights.
GQ Style Hunters will also be tasked with identifying the evening's most stylish shoppers, who will receive a goodie bag worth £200.
Levi’s is hosting a DJ and pop-up bar within its store, and attendees will be invited to take part in a photo booth experience within a Land Rover parked outside of Jack Wills’ store.
Diesel Female will be offering a free denim customisation service to ticketholders at its denim master studio, Benefit is to host an in-store DJ and provide complimentary beverages, meanwhile Cheap Monday’s stylist will be on hand to provide fashion advice.
Ben Sherman will be hosting a Northern Soul DJ session, and both Onitsuka Tiger and Superga will be serving complimentary beer at their stores.
A Twitter-powered vending machine will also be installed within Carnaby Street, where those who tweet about the event could win prizes.
On the food front, a Dirty Bones pop-up will be located on nearby Ganton Street, and food trucks The Cheese Truck, Luardos and Rockadollar Dogs will be serving up a range of dishes for people to enjoy.
The event will see attendees receive 20% off at over 100 shops, restaurants, bars and cafes within the Carnaby area.
The event's 2014 instalment saw activity from Puma, Levi's and Cirque Le Soir.
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