Fast-food chain Carl's Jr. is using route-one advertising for the Super Bowl, airing a spot featuring the swimsuit model Charlotte McKinney strolling down the street naked — save for strategically placed produce.
72andSunny created the ad, which rams home the message that Carl's Jr.'s all-natural burger does not contain any antibiotics, hormones or stereroids. It was directed by Jake Scott through RSA Films.
Client: Carl's Jr.
This article first appeared on Campaign Work.