Carl's Jr. 'Au Naturel' by 72andSunny

Carl's Jr. 'Au Naturel' by 72andSunny.
Carl's Jr. 'Au Naturel' by 72andSunny.

Model Charlotte McKinney goes "all-natural" for fast-food chain's brash regional Super Bowl spot

Fast-food chain Carl's Jr. is using route-one advertising for the Super Bowl, airing a spot featuring the swimsuit model Charlotte McKinney strolling down the street naked — save for strategically placed produce.

72andSunny created the ad, which rams home the message that Carl's Jr.'s all-natural burger does not contain any antibiotics, hormones or stereroids. It was directed by Jake Scott through RSA Films.

Campaign credits

Client: Carl's Jr.
Agency: 72andSunny

This article first appeared on Campaign Work.

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