Captain Obvious sails again with new ads

The latest CP+B creation exposes more perils of hotel living

In the latest installment of’s “The Obvious Choice,” CP+B has brought back the character Captain Obvious in 30- and 15-second spots.

The 30-second ad titled “Can’t Hide” portrays the nightmare scenario of finding yourself unclothed on the wrong side of a hotel-room door. Meanwhile, a series of 15-second shots locate Captain Obvious working out in a gym.

Agency: CP+B
Chief Creative officer: Ralph Watson
Executive Creative Director: Dan Donovan
Senior Art Directors: Nicole Karalekas, Bryan Denman
Senior Copywriter: Ross Saunders
Designer: Ryan Dixon
Integrated Head of Video: Kate Hildebrant
Executive Integrated Producer: Deb Drumm
Senior Integrated Producer: Jessica Coccaro
Production Company: Brother, Los Angeles
Director: Theodore Melfi
Head of Production (Production Co.): Monica Reimold
CEO, Executive Producer (Production Co): Rich Carter
Producer (Production Co.): Sean Hobbs
Director of Photography: John Lindley
Post Production: Method Studios, New York
Editorial Company: Cut+Run, New York
Editor: TG Herrington
Sound Design Company: Sonic Union, New York
Evp/Managing Director: Danielle Whalen
Account Director: Adam Barger
Content Supervisor: Brice Tomlinson
Content Manager: Alyssa Fitterer
Business Affairs: Chris Herrington
Cognitive Anthropologist: Brian O'Connell
Client Title and Names: Neha Parikh, VP/General Manager, North America; Mike Wolfe, Senior Director of Brand Marketing; Nick Hayes, Director of Advertising; Melissa Nguyen, Brand Manager

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