Capital FM secures first national promotion

Capital: secures cross-network promotion from Lastminute.com
Capital: secures cross-network promotion from Lastminute.com

Holiday and lifestyle service Lastminute.com has signed a five-figure deal to become the first cross network advertiser on Global Radio's newly national network, Capital FM.

The activity, which was planned and bought by Manning Gottlieb OMD, aims to promote Lastminute.com's spa and pampering offers as consumers look to start the new year with a health kick.

The week long promotion, starting tomorrow, will use the taglines "Detox and pamper yourself with Lastminute.com" and "Lie back and think of nothing this new year". The ads were made by Global Radio's in-house team.

In addition to the trails and promos, listeners will have the chance to win one of four spa breaks for four people and visitors to Capitalfm.com with have the chance to win an additional spa day for two.

The Capital network launched on Monday (3 January) and now includes stations in Scotland, North East, Yorkshire, Manchester, Birmingham, East Midlands, South Wales and South Coast as well as the orginal 95.8 Capital FM in London.

Global Radio announced plans to rebrand its Galaxy network and three midlands stations to create a national Capital network in September last year, having previously reduced the number of separate stations in its Heart and Gold networks.

A spokeswoman for Global Radio said Lastminute.com has previously worked with Global on the Galaxy stations, as well as 95.8 Capital FM, and wanted to be the first brand to use the combined audience of the new Capital network.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free