Three TV commercials by Grey New York remind consumers the consequences of an all-digital document world
In the era of smartphones and ubiquitous gadgets, paper seems like a faded memory. Three new spots from Canon show that sometimes digital devices aren't enough.
The ads by Grey New York feature a clergyman, father and mother. Each says mournfully says "never again" as they remove paper from one of the company's Pixma copiers.
As each 30-second video unfolds, we see what that unfortunate memory was.