Canon says 'Never Again' forget about print

Three TV commercials by Grey New York remind consumers the consequences of an all-digital document world

In the era of smartphones and ubiquitous gadgets,  paper seems like a faded memory. Three new spots from Canon show that sometimes digital devices aren't enough.

The ads by Grey New York feature a clergyman, father and mother. Each says mournfully says "never again" as they remove paper from one of the company's Pixma copiers.

As each 30-second video unfolds, we see what that unfortunate memory was.


Spot Title
First Air Date
Chief Creative Officer (Global)
Chief Creative Officer (New York)
Executive Creative Director
Executive Creative Director
Group Creative Director
Group Creative Director
Associate Creative Director
Art Director
Project Manager
SVP, Account Director
VP, Account Director
Account Executive
Assistant Account Executive
Senior Planner
Production Company
Production Company (location)
Director of Photography
Music/Sound Design (person & company)
Desole (Sound Design)
Principal Talent