The spot features two thrill-seeking Russian photographers, Vadim and Vitaliy, who scale extreme heights in search of capturing spectacular photos.
The pair climbed the world's tallest hotel - the 72 floor JW Marriott Marquis for the spot.
Canon has created an online hub with 'vertigo inducing' pictures, tips and tutorials. The campaign will be supported by digital, press and outdoor encouraging people to "explore".
"Vadim and Vitaliy are the living, breathing embodiment of the Come and See campaign," said Adam Scholes, creative director at J. Walter Thompson. "They’re also crazy."
Client: Nigel Taylor, consumer imaging marketing communications director, Canon Europe
Agency: J. Walter Thompson London
Executive creative director: Russell Ramsey
Creative director: Adam Scholes
Creatives: Adam Collins, Mark Campion
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