Canon devises fan booths for Rugby World Cup

Canon is focusing on rugby fans during the World Cup (@CanonUKandIE)
Canon is focusing on rugby fans during the World Cup (@CanonUKandIE)

Canon has announced its plans to set up fan booths at key Rugby World Cup matches, including the final, at two host stadiums.

The fan booths, which will be present at Twickenham Stadium in London and the Millennium Stadium in Cardiff, will offer attendees the chance to experience a range of simulated rugby scenarios using the latest technology.

The experience will be captured on Canon cameras, enabling participants to view their reactions to the scenarios.

Canon will also be capturing FanPic images from within the stadiums at the opening match, two semi-finals and the final. Those who attended the aforementioned games will be able to zoom in on the images, tag themselves and then share the images across their own social media platforms.

The images will be available for viewing via Canon’s branded digital image library, which is hosted on the Rugby World Cup 2015 website. It will also include 360-degree images of all 48 matches.

Canon is an official sponsor of Rugby World Cup 2015 in England. 

A number of brands are activating around the Rugby World Cup, including:

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Tags

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free