Cannes Lions: UK's Sheba-sponsored coral billboard wins Media Grand Prix

Sheba worked with AMV BBDO London, and media partners MediaCom and Google, to create a giant ‘Hope’ billboard in the ocean. The campaign also won the Industry Craft Grand Prix earlier in the week.

by Arvind Hickman
A giant coral billboard that is shaped as the word 'Hope' has won a Grand Prix at the Cannes Media Lions category
Sheba: giant coral billboard spelled out the word 'Hope'

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