Cannes Lions 2021 live blog: all the award winners and festival news

Cannes Lions 2021 round-up: Every Grand Prix from the five-day festival

Campaign shares all the latest updates from the International Festival of Creativity here.

This year’s festival is taking place virtually from 21 to 25 June, with the winners of the prestigious Lions awards announced daily at lunchtime in the UK.

Click here for more coverage on our dedicated Cannes page.

Friday 25 June

The Grand Prix winners from Day Five at Cannes

Cannes Lions awarded seven Grands Prix across five categories on the final day of the festival – including two from the UK.

The final set of awards bring the total number of Grands Prix won by UK agencies to 11 – five of which were won by AMV BBDO.

Other highlights included the agency, network and holding company of the festival, based on most awards.

Read Campaign’s stories:
Film winners
Titanium, Glass, Sustainable Develop Goals and Grand Prix for Good winners 


Three Grands Prix:

  • AMV BBDO for Bodyform/Libresse, "#WombStories"
  • Wieden & Kennedy Portland for Nike, "You can't stop us"
  • BETC Paris, Lacoste, "Crocodile inside"


AMV BBDO for Bodyform/Libresse, "#WombStories"


VMLY&R Brazil for Starbucks, “I am”

Sustainable Development Goals

Doconomy and Farm for Doconomy, “The 2030 calculator”

Grand Prix for Good

Publicis Mexico and Publicis Latvia for Propuesta Civica and Reporters Sans Frontières, “#StillSpeakingUp Deeptruth”

Agency of the Festival

  • 1. AMV BBDO, London
  • 2. Publicis Italy, Milan
  • 3. FCB Chicago

Independent Agency of the Festival

  • 1. Wieden+Kennedy, Portland
  • 2. The Bloc, New York
  • 3. Rethink, Toronto

Network of the Festival

  • 1. FCB
  • 2. Ogilvy
  • 3. BBDO Worldwide

Holding Company of the Festival

  • 1. WPP
  • 2. Omnicom
  • 3. Interpublic Group

Creative brand of the Festival

  • 1. Burger King
  • 2. Bodyform/Libresse
  • 3. Dove 

Palme D’Or

  • 1. Chelsea Pictures, US
  • 2. Pulse Films, US
  • 3. Division, France
  • 4. Smugger, US
  • 5. Prettybird, US

Thursday 24 June

The Grand Prix winners from Day Four at Cannes

Cannes Lions awarded nine Grands Prix across six categories on the fourth day of the festival – including one from the UK.

Read Campaign’s stories:

Creative Effectivess, Brand Experience & Activation, Radio & Audio, Mobile and Innovation winners
Creative Business Transformation and Creative Ecommerce winners

Creative Business Transformation

Marcel Paris for Carrefour, "Act for food"

Creative Ecommerce

Two Grands Prix:

  • FCB Inferno for The Big Issue and LinkedIn, "Raising profiles"
  • Draftline Bogotá for AB InBev, "Tienda Cerca"

Creative Effectiveness

Wieden & Kennedy Portland for Nike, Crazy Dreams

Brand Experience & Activation

Two Grands Prix:

  • David Madrid and David Miami for Burger King, "Stevenage challenge"
  • McCann New York for Mastercard, "True name"

Radio & Audio

Area 23 for Woojer, "Sick beats"


Ogilvy Pakistan and Telenor Pakistan for Telenor, “Naming the invisible by digital birth registration”


Wunderman Thompson Buenos Aires for Unilever, Degree Inclusive Deodorant

Wednesday 23 June

The Grand Prix winners from Day Three at Cannes

Cannes Lions awarded nine Grands Prix across seven categories on the third day of the festival – with three of those going solely or jointly to UK entrants.

Read Campaign’s stories:

Film Craft, Industry Craft and Digital Craft winners
Entertainment, Entertainment for Music and Entertainment for Sport winners

Film Craft Lions

Abbott Mead Vickers BBDO London and Chelsea Pictures for Essity's Bodyform/Libresse campaign #WombStories

Industry Craft Lions

Ogilvy London and Ogilvy Toronto for Dove campaign “Courage is beautiful”

Digital Craft Lions

Epic Games for Fortnite’s “Astronomical” collaboration with Travis Scott

Entertainment Lions

Two Grands Prix for:

  • 72andSunny Los Angeles for Tinder “Swipe night”
  • Dentsumcgarrybowen Taipei City for Sinyi Realty “In love we trust” 

Entertainment Lions for Sport

Two Grands Prix for:

  • Edelman London for Asics “Eternal run”
  • Africa DDB São Paulo (Brazil) for House of Lapland “Salla 2032”

Entertainment Lions for Music

Two Grands Prix for:

  • Prettybird, Culver City for Lil Nas X and Billy Ray Cyrus “Old Town Road”
  • Gut Agency, São Paulo for Mercado Livre’s “Feed Parade” 

Film Shortlist

A huge 16 UK agencies have been recognised on the shortlist for the Film Lions. Find out who they are here.

Tuesday 22 June

The Grand Prix winners from Day Two at Cannes

Cannes Lions awarded nine Grands Prix across seven categories on the second day of the festival.

Read Campaign’s stories: Burger King wins Grand Prix in Direct and Social & Influencer Lions for Stevenage ChallengeCity of Chicago, Telenor Pakistan scoop media Grand PrixCheetos, Goodby Silverstein & Partners win Creative Strategy Grand Prix; and Starbucks’ story of transgender person’s name change wins gold for Iris.

Plus Campaign US interview with Media Lions jury chair Philippa Brown and PRWeek’s report: MSL, BCW and LLYC among winners as ad agencies dominate PR Lions.

Here are all of the Grand Prix winners:

Creative Data Lions

Grand Prix for Rothco, Dublin for Warner Music Group, "Saylists"

Creative Strategy Lions

Grand Prix for Goodby, Silverstein & Partners for Cheetos, "Can't touch this"

Media Lions

Two Grands Prix for:

  • FCB Chicago, City of Chicago, "Boards of Change"
  • Telenor Pakistan and Ogilvy Pakistan, Telenor, "Naming the invisible by digital birth registration"

Social & Influencer Lions

Two Grands Prix for:

  • David Madrid and David Miami, Burger King, "Stevenage Challenge"
  • R/GA San Francisco, Reddit, "Superb Owl"

PR Lions

Two Grands Prix for:

  • FCB New York, "Contract for Change" for AB InBev/Michelob Ultra
  • McCann France, "The bread exam" for Spinneys and The Lebanese Breast Cancer Foundation 

Direct Lions

Grand Prix for David Madrid and David Miami for Burger King's "Stevenage Challenge"

Monday 21 June

The Grand Prix winners from Day One at Cannes

Cannes Lions awarded 10 Grands Prix across six categories on the first day of the festival - with five of those going solely or jointly to UK entrants.

Read Campaign’s stories: Dove’s ‘Courage is beautiful’ and BK’s ‘Moldy Whopper’ win big in print and outdoor and Three UK Grands Prix in health, including double for AMV BBDO.

Here are all of the Grand Prix winners:

The Lions Health and United Nations Foundation Grand Prix for Good

Grand Prix for AMV BBDO, London, for, for Central Office for Public Interest

Pharma Lions

Grand Prix for Area 23, New York for Woojer’s "Sick Beats"

Health & Wellness Lions

Two Grands Prix for:

  • TBWA\London, UK, for Beco, "Beco. #StealOurStaff"
  • AMV BBDO, London, for Essity’s "#WomenPainStories"

Outdoor Lions

Three Grands Prix for:

  • Burger King’s campaign Moldy Whopper, including executions "Day 35", "Day 28", "Day 32", created by David Miami, Ingo Stockholm, Publicis Romania
  • Heineken’s "Shutter ads" by Publicis Italy
  • "Renault - Village Electrique" by Publicis Conseil, Paris

Print & Publishing Lions

Grand Prix for Ogilvy London/Ogilvy Toronto for "Courage is Beautiful" for Dove 

Design Lions

Two Grands Prix for:

  • AKQA Stockholm for H&M’s "H&M Looop"
  • Superunion, London for Notpla

Global inclusion census gets underway

The advertising and marketing industry’s first global diversity and inclusion census is under way, running from 21 June to 2 July. The World Federation of Advertisers is organising the census, which is supported by VoxComm and EACA, representing agencies, Campaign, Kantar, Cannes Lions, Advertising Week and The Effies. The start of the census coincides with Cannes Lions.

Thursday 17 June

Cannes Lions entry numbers fell 6% on 2019 as the focus shifted to short-term Covid-era work. This year's event spans two years' work, following its cancellation during the Covid-19 crisis last year. In total, 29,074 pieces of work have been entered to the Festival of Creativity from 90 countries for the event.

Creative leaders including Wunderman Thompson's global chief creative officers Daniel Bonner and Bas Korsten shared their predictions for this year's awards. 

Tuesday 15 June

Chaka Sobhani, global chief creative officer at Leo Burnett, gives her predictions for this year’s Cannes winners from around the world as creativity shone in a dark year.

In this month's leader column, Campaign issues a plea to awards juries: after a year when many businesses and livelihoods were devastated by the Covid crisis, let’s never be ashamed of advertising’s role in building brands, driving sales and fuelling economic growth.

Monday 14 June

TikTok has launched the #CreativityForGood challenge, which encourages creators globally to develop campaign ads showcasing how they drive social change or inspire action on the platform.

Tuesday 8 June

Cannes Lions unveiled the first three of this year's shortlists, for the Titanium, Glass and Innovation Lions – the categories celebrating the work that pushes boundaries and creates real social, technological and commercial change.

Tuesday 11 May

In the first accolade to be announced this year, Cannes Lions named Microsoft as its Creative Marketer of the Year.


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