Cannes Lions 2018: all the UK winners

Welcome to Campaign's rolling round-up of this year's UK winners at the Cannes Lions Festival of Creativity.

Friday 22 June

Agency of the Year

Adam & Eve/DDB has been named Agency of the Year at the 2018 Cannes Lions International Festival of Creativity. Click here for more details.

Holding Company and Network of the Year

Omnicom takes home Holding Company of the Year at Cannes, while BBDO won Network of the Year for the seventh time. Click here for more details.

Film

Tide's Super Bowl ad and Procter & Gamble's spot tackling racial bias each won the Film Lions Grand Prix at Cannes. Click here for all the category details.

Sustainable Development Goals

Abbott Mead Vickers BBDO and Adam & Eve/DDB have each won a gold in the Sustainable Development Goals category at Cannes. Click here for all the category details.

Glass

Abbott Mead Vickers BBDO has been awarded the Glass Lion Grand Prix at Cannes for its Bodyform ad that portrayed period blood in UK advertising for the first time. Click here for all the category details.

Titanium

Abbott Mead Vickers BBDO and Wieden & Kennedy London were two of only six agencies to win a Titanium award at Cannes Lions. Click here for all the category details.

Creative Effectiveness

Adam & Eve scooped a silver Lion in Creative Effectiveness – the only UK agency to win a Lion in that category – for its 2016 John Lewis Christmas campaign "Buster the boxer". The Grand Prix went to Ogilvy Mumbai for Savlon's "Healthy Hands chalk sticks".


Thursday 21 June

Creative Data

Adam&Eve/DDB was the only UK winner in the Creative Data Lions at Cannes, picking up a gold for its "Gene Project Case Study" campaign for Marmite. Click here for all the category details.

Direct

McCann London picked up the UK's only gold in the Direct Lions at Cannes for "Xbox design lab originals: the fanchise model". Click here for all the category details.

Innovation

Colombia's MullenLowe SSP3 won the Grand Prix for "My Line", a campaign for the government to help people without smartphones. This campaign enabled people without traditional phones to call a local number to access Google Assistant and get the information they need read back to them quickly. There were no UK winners and only six Lions awarded in total.

Media

MediaCom and Bartle Bogle Hegarty London have won the Grand Prix in the Media Lions category for Tesco's "Food love stories" and, in what was a strong day for MediaCom, the WPP agency brand was also named the Cannes Lions Media Network of the Year for 2018. Click here for all the category details.

PR

Abbott Mead Vickers BBDO scooped a second Grand Prix for its "Trash Isles" work for Lad Bible and Plastic Oceans. Click here for all the category details.

Product Design

Ogilvy Colombia took home the Grand Prix for its "Kingo" work for Kingo Energy, in which it created a unique prepaid solar energy kit designed to widen access to clean energy. There were no UK winners in this category, which gave out 13 Lions this year.

Social & Influencer

Wieden & Kennedy's "Nothing beats a Londoner" campaign for Nike has won the Grand Prix at Cannes Lions for the inaugural Social & Influencer category. Click here for all the category details.


Wednesday 20 June

Industry Craft

A shoe polish brand that tracked down the footwear of legendary boxer Muhammad Ali has won the Grand Prix for Cannes Lions' first Industry Craft award. The campaign was created by Ogilvy Chicago. Click here for all the category details.

Digital Craft

A VR music video created for "The Aeronaut", a track by Smashing Pumpkins singer Billy Corgan, has won the Grand Prix in the Digital Craft Lions for entrants Isobar and Viacom. Click here for all the category details.

Film Craft

The BBC took home a gold Lion in Film Craft at Cannes for its 2017 Christmas campaign. BBC One’s "The supporting act," created by BBC Creative and produced by Blinkink, was the only UK campaign to win gold in the category. It also scooped a silver Lion. Click here for all the category details.

Brand Experience & Activation

The "Today at Apple" retail project delivered by the US inhouse team across Apple stores has won the Brand Experience and Activation Grand Prix at Cannes Lions. Click here for all the category details.

Creative eCommerce

McCann London has scooped the Creative eCommerce Lions Grand Prix at Cannes for its campaign for Microsoft encouraging gamers to design and share their own controllers. Click here for all the category details.

Entertainment

Adam & Eve/DDB was one of just a handful of UK outfits to make a mark in the Entertainment category at Cannes. Click here for all the category details.

Entertainment Lions for Music

Apple's marketing campaign for its Homepod speaker has won the Grand Prix at Cannes for Entertainment in Music, sharing the award with a music video by Jay-Z. Click here for all the category details.


Tuesday 19 June

Design

Abbott Mead Vickers BBDO scoops a Design Grand Prix for "Trash Isles". The Omnicom agency stood out among six shops, including two silvers for Superunion. Click here for all the category details.

Mobile

R/GA London and Adam & Eve/DDB win trio of golds in Mobile Lions. Wieden & Kennedy also nabbed a silver. Click here for all the category details.

Outdoor

McDonald’s and Comedy Central share Outdoor Grand Prix at Cannes. WCRS and OgilvyOne were silver winners, while Google Creative Lab scored a bronze. Click here for all the category details.

Print & Publishing

KFC’s "We’re sorry" by Mother London wins Cannes Lions gold in Print & Publishing. Click here for all the category details.

Radio & Audio

Ogilvy Cape Town wins Radio Grand Prix while McCann Birmingham scoops gold, silver and bronze. Click here for all the category details.


Monday 18 June

Pharma and Health & Wellness

FleishmanHillard won a bronze Lion in the Pharma Lions category in Cannes for its MSunderstood campaign for Roche and MS Ireland. Click here for all the category details.

Awards tally for UK entries at Cannes Lions 2018

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