Cancer Research UK "This is beating cancer" by Anomaly London

Cancer Research UK's latest ad documents the personal stories of Race for Life participants to encourage women to unite and take action in the fight against cancer.

Seven documentary-style films will run as part of the campaign, which will include TV, outdoor, digital, radio, experiential and social media activity. "This is beating cancer" is the unifying line across all the executions. 

Anomaly created the campaign and the films were directed by Matan Rochlitz through Firecracker Films.