Canal+ "the wise man" by BETC Paris

The French, paid-for TV channel Canal+ has released a Christmas ad. BETC Paris created the spot, which will be shown on TV in France and promotes Canal+'s holiday viewing. It depicts the journey of a wise man on his way to greet the newborn baby Jesus. When the wise man gets to the stable, he discovers the infant alone in his crib and everyone else gathered around the TV in the next room. The work was written by Nathalie Dupont, art directed by Francis De-Ligt and directed by Gary Freedman through Wanda.