Verizon's former pitch man Paul Marcarelli takes a ride in new ad from Deutsch
Sprint continues its subversive campaign starring former Verizon spokesman Paul Marcarelli. In the 30-second TV spot by Deutsch, the old "Can You Hear Me Now" guy regales his rideshare driver with the myriad benefits of switching to Sprint, prompting her to demonstrate her offensive driving skills. The spot debutstonight on CBS, NBC and FOX. The campaign is also running in print, radio, online and out-of-home spots, and viewers can interact with Marcarelli through his own campaign-specific Twitter handle, @ThatWirelessGuy.