Camping leads to catastrophes in Cracker Barrel campaign

Online spots from Epsilon herald the return of Campfire Meals

Country kitchen and gift shop Cracker Barrel has a new online video series promoting the restaurant chain’s Campfire Meals. "The Worst Camper in the World," from marketing agency Epsilon, features a hapless yet confident outdoorsman who delivers dubious advice about communing with nature. The campaign consists of three 30-second videos, as well as email marketing messages. Campfire Meals are seasonal offerings at Cracker Barrel, launching every few years in the late spring or early summer.