Campbell Ewald amps up awareness of life-saving OnStar vehicle product

'Helping Find You When Others Can't' showcases the SOS gadget in action.

OnStar. 

If you haven’t heard of it, consider yourself a customer after watching this. 

The new campaign, created in partnership with ad agency Campbell Ewald and directed by Lisa Gunning, builds on momentum from "Be Safe Out There" -- a drive which has not only increased consideration of OnStar dramatically, but has also helped increase OnStar membership by nearly 10 percent.

Chief Creative Officer Jo Shoesmith said: "After a vehicle crash, OnStar provides First Responders with critical crash data, specific vehicle location and the probability of severe injuries.  By showing people a life-like situation, they can see how this partnership saves lives – even if no one sees the crash. Working with director Lisa Gunning, we achieved this in a way that is powerful and comforting."

The product provides first responders with critical crash data, specific vehicle location and the probability of severe injuries, getting members the help they need as quickly as possible.

It’s life-saving agenda is being highlighted in the "Helping Find You When Others Can’t" initiative. A sizable media buy will see it rolling out across multiple digital platforms including streaming service Hulu.

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