The scheme is an opportunity for agencies, charities, NGOs and public bodies to prove their ability to produce creative and effective good-cause campaigns for clients, and for brands to showcase their corporate social responsibility.
There were 15 awards, including 13 spilt between Brand Led, Public Sector, Charity or NGO and Multi-Organisation categories, plus the overall Agency of the Year and Campaign of the Year awards.
FCB Inferno was named Agency of the Year after being involved in several winning and highly commended entries, a testament to its success in cause marketing. Campaign of the Year was won by Small Talk Saves Lives by Pegasus for Network Rail, Samaritans, British Transport Police & Rail Delivery Group.
We would like to thank the esteemed panel of industry professionals who judged the awards (see box).
Below is the full list of winners – click through to read more about the winners and find out the finalists and highly commended in each category:
Brand Led
Best Progressive Cause Campaign: #bloodnormal by Ketchum with AMV BBDO for Bodyform/Libresse
Public Sector
Best Public Awareness Campaign: Live from Inside the Human Body by MediaCom for Cancer Research UK
Charity or NGO
Best Public Awareness Campaign: Trust Your Touch by Fold7 for CoppaFeel!
Best Environmental Cause Campaign: Shrinking Habitat by Jungle Creations for the WWF
Best Funding and Advocacy Campaign, Global: Untapped by GOOD Agency for WaterAid
Best Funding and Advocacy Campaign, Local: There But Not There by Newsfeed PR for Remembered
Multi-organisation
Best Environmental Cause Campaign: Square Mile Challenge by Barley Communications for Hubbub
Congratulations to all the winners!
