Campaign Viral Chart: T-Mobile Super Bowl ad featuring Drake overtakes Heinz to top spot

The extended version of the spot takes the top position in a chart filled with Super Bowl ads.

1. T-Mobile "restricted bling" by Publicis Seattle

The extended version of the ad that shows Drake interrupted in the middle of singing Hotline Bling sees the T-Mobile execs adding more changes to his song and getting involved in the video.

The ad was shared 425,592 times this week.

2. Hyundai "first date" by Innocean Worldwide

Kevin Hart stars in the ad and uses the Car Finder feature of the car to follow his daughter on a date. In the hilarious ad he offers the young couple his car, and then pops up at the cinema and the fairground giving the boy a dirty look every time he makes a move on Hart’s daughter.

The ad has been shared 278,275 times in the past week.

3. Heinz "wiener stampede" by David Miami

Dogs dressed as hot dogs run towards their owners dressed in different Heinz products such as ketchup and mustard. The ad was shared 161,190 times this week.

4. Mountain Dew "puppymonkeybaby" by BBDO New York

A half-baby, half-monkey creature repeating "puppymonkeybaby" hands three men an energy drink and gets them up for a night out. The ad has been shared 127,429 times this week.

5. Heinz "wiener stampede" by David Miami

The shorter version of the Heinz ad at number three in the chart. It has been shared 100,878 times in the past seven days.

6. Hyundai "Ryanville" by Innocean Worldwide

Two women are distracted by seeing Ryan Reynolds everywhere they look until they almost run someone over but the car’s technology stops them from doing so. The ad has been shared 85,842 times this week.

7. Coca-Cola "Hulk vs Ant-Man" by Wieden & Kennedy

Ant-Man steals a mini can of the soft drink from fello Marvel comics character Hulk and is chased for it but then Hulk struggles to open it. The ad has been shared 77,320 times this week.

8. T-Mobile "restricted bling" by Publicis Seattle

The shorter version of the T-Mobile at number one has been shared 67,208 times this week.

9. Audi "commander" by Venables Bell & Partners

A retired astronaut has lost his passion for life, refusing to eat or do anything. When his son shows up with the Audi R8 and hands him the keys it brings back memories of his past and finally puts a smile on his face again. The ad has been shared 65,880 times this week.

10. Death Wish Coffee "storm’s a-brewin’" by RPA

A ship of Vikings is used as a metaphor for how strong the coffee is. The ad was shared 62,708 times this week.

The chart has been compiled by Unruly.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free