Campaign Viral Chart: Netflix's Orange is the New Black promo takes top spot

Orange is the New Black: Netflix trailer takes the top spot in the Campaign Viral Chart
Orange is the New Black: Netflix trailer takes the top spot in the Campaign Viral Chart

A Netflix ad promoting the early release of the latest season of Orange is the New Black has taken the top spot this week.

1. Netflix "season 3 is out on early release! #OITNB" by Netflix

The 16-second video tells fans the latest series is available to download. It has been shared 301,932 times.

2. Purina "puppyhood" by BuzzFeed

Last week’s number one, the ad documents the relationship between a man and his new puppy, to promote the petfood brand Purina. It has been shared 177,398 times this week.

3. Vivo "EX4GERADO"

The ad for a smartphone shows cupids fixing relationships between arguing couples and bringing people together. It has been shared 161,487 times.

4. Sony PlayStation / Square Enix "Final Fantasy VII - E3 2015" by Sony PlayStation

The ad gives fans an insight into the new game. It has been shared 118,086 times this week.

5. Toyota Japan "loving eyes"

The ad documents the relationship between a father and child, and how much they use the car. It has been shared 66,526 times this week.

6. Sony PlayStation "The Last Guardian - E3 2015 Trailer" by Sony PlayStation

The brand makes it into the chart again but this time with a trailer for The Last Guardian. The video has been shared 59,224 times in the past seven days.

7. PlayStation/Naughty Dog "UNCHARTED 4: A Thief’s End - E3 2015 Press Conference Demo" PlayStation/Naughty Dog

Fans get an insight into the video game in this seven minute demo. The video was shared 57,015 times this week.

8. Sony PlayStation/Guerrilla Games "Horizon Zero Dawn - E3 2015 Trailer" by Sony PlayStation/Guerrilla Games

Another trailer for a PlayStation game, the video has been shared 39,828 times in the past seven days.

9. Red Nose Day "Coldplay’s Game of Thrones: The Musical" by Coldplay

Coldplay has created a spoof video for Red Nose Day in the US on NBC featuring the cast of Game of Thrones. The ad was in the top spot two weeks ago, and in fourth place last week. It has been shared 34,008 times in the past seven days.

10. EA Sports "FIFA 16 Official E3 Gameplay Trailer"

The ad begins by showing several famous empty football stadiums, which are then filled with players and fans. The video shows off the features of the game and the voice over talks about the "beautiful game". It has been shared 30,206 times this week.

The chart has been compiled by Unruly.

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