Campaign Viral Chart: NBA takes pole position

Campaign Viral Chart: NBA takes pole position

NBA's ad telling the story of a young fan was the most-shared ad this week.

1. NBA "hands" by Translation USA

A nine-year-old boy high fives Andre Iguodala, the Golden Warriors player, and holds it up to make sure it doesn’t touch anything else, including bath water, or when he is helping his mother with the dishes.

When he gets to the next game, he sits next to a girl, also holding a hand up in the air. As soon as Iguodala scores they hold hands. The ad has been shared 52,896 times.

2. Lynx "find your magic" by 72andSunny Amsterdam

The global campaign from Lynx aims to target an older audience. It opens with a shot of topless men showing off their toned bodies but then the voiceover rubbishes the notion of having a six pack to be attractive. The ad was shared 23,626 times this week.

3. Netflix "ya heard?" by Netflix

Ya heard? Netflix is global starting today! See what the #OITNB inmates have to say about #NetflixEverywhere

Posted by Orange Is the New Black on Wednesday, 6 January 2016

The ad shows reaction from Orange is the New Black characters to Netflix going global. It was shared 19,505 times this week.

4. H&M "sport – ready, set, sportswear" by Made To Order

A man and woman exercise outdoors showing off H&M’s sportswear offering. The ad has been shared 11,932 times in the past seven days.

5. Adidas "white mountaineering FW16 at Pitti Uomo" by Adidas

The preview of the autumn/winter collection shows models walking around with tube lights in the formation of triangles moving around them. The ad has been shared 9,741 times.

6. Coca-Cola "Lawan Nama Julukan dan #RayakanNamaMu Sekarang!"

The Indonesian ad, called "celebrate your name", addresses bullying among young girls. The ad has been shared 9,554 times.

7. Geico "spy: it’s what you do" by The Martin Agency

A spy is in the middle of catching criminals when he receives a phone call from his mother. The ad was shared 8,380 times this week.

8. Reebok "combat training apparel" by Reebok

Men and women train to prepare for a boxing match. The ad has been shared 7,354 times in the past seven days.

9. Geico "more more more"

Two men are topless performing bicep curls in the gym as they discuss insurance. One of the men explains the benefits he has seen after switching to Geico, each time the camera turns to him he has bulked out. The ad has been shared 6,184 times this week.

10. Fiat " Zoolander 2 blue steel" by Testa and Partners

Zoolander, played by Ben Stiller, constantly reverses around a corner in a Fiat car where it’s illegal to do so but the viewer realises he just wants his photo taken as he pulls his famous blue steel look. He is stopped by a police officer and says: "I know, I was driving whilst too hot."

When taken to a station and shown the number of images the camera took he says: "Honestly, it’s some of my best work yet."

The ad promotes the second Zoolander film due to be released next month. It was shared 5,062 times.

The chart is compiled by Unruly.

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