Campaign Viral Chart: Knorr enters chart in second place

Knorr: Flavour of Home campaign
Knorr: Flavour of Home campaign

Knorr's emotional ad showing a mother travelling to the Arctic to surprise her daughter with a roast dinner has entered the chart in second place.

1. United Healthcare "our song" by Leo Burnett

This ad for United Healthcare is in the top spot for the second consecutive week. It shows a couple dancing to (I've Had) The Time of My Life by Bill Medley and Jennifer Warnes.

The woman jumps into her partner’s arms and they fall through the dining table.

A voiceover says, "There are plenty of ways to get into the complex healthcare system. United Healthcare has ways to make this system simpler."

The spot has been shared 145,906 times in the past seven days.

2. Knorr "flavour of home" by DLKW Lowe

The emotional ad shows a mother travelling to the Arctic to surprise her daughter, who is a husky guide, with a home-cooked meal.

It was shot by the Oscar-nominated documentary director Nanette Burstein, of Hungryman, on location in arctic Finland.

The ad has been shared 77,468 times this week.

3. CKE Restaurants "too hot to handle" by 72and Sunny

The CKE ad in third places launches the Thickburger El Diablo and shows a woman in a red bikini eating the burger in an ice hotel. Every time she takes a bite a part of the hotel falls apart.

The ad has been shared 40,207 times this week.

4. Volvo "life paint" by Grey London

The ad, which was Campaign’s Pick of the Week last week, features luminous paint that is visible in the dark, made by Volvo for cyclists.

It has been shared 39,074 times.

5. Durex "#connect" by Havas Worldwide London

This Durex ad shows a number of couples what they can do with their phones to improve their sex lives – use the off button.

It is shot in a documentary style with couples desperate to know the answer to a better sex life. The video has been shared 37,805 times.

6. Ad Council "love has no labels" by R/GA

This video remains in the top half of the chart for yet another week. It was in the third position last week.

It shows a range of couples and families behind a screen that shows just their skeletons. They interact with each other – for example two people kiss and two little girls hug.

The people then come out to show who they are. Signs behind them say, "Love has no disability" and "Love has no race".

The campaign challenges people to "open our eyes to our bias and work to stop it in ourselves, our friends, our families, and our colleagues".

The ad has been shared 26,045 times in the past seven days.

7. Disney "oh boy!" by Grand Visual

Disney characters give unsuspecting shoppers a surprise by imitating their movements in this video that takes seventh place this week.

The characters are behind a screen and shoppers can initially only see their silhouettes. Then they come out to greet everyone and dance with them.

It has been shared 15,390 times in the past week.

8. Red Star Macalline "OK Go" by 25hours

In this recent ad for the Chinese furniture company Red Star Macalline, the band OK Go sings the line "I won’t let you down" over again as they enter different brightly coloured rooms and use the furniture. It has been shared 10,552 times this week.

9. Toyota G "G’s baseball party" by Toyota G

Each time different people on the street press a red button saying G’s they become part of a baseball game on those streets in this ad in ninth place.

At the end a lady hits the ball towards the sky and a Toyota car is seen travelling through the air when a hand reaches out to catch the ball.

The ad has been shared 10,209 times this week.

10. Microsoft Collective Project "limbitless" by Microsoft Collective Project

The film features Robert Downey Jr delivering a free 3D-printed bionic arm to a young boy. It is part of the Microsoft Collective Project, which supports students such as Albert Manero who created the more affordable bionic arm.

The video has been shared 8,299 times in the past week.

The Campaign Viral Chart is compiled by Unruly.

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