Campaign Viral Chart: Edeka's Christmas ad usurps John Lewis from top

Campaign Viral Chart: Edeka's Christmas ad usurps John Lewis from top

Edeka, the German supermarket, has overtaken John Lewis with the most-shared Christmas ad.

1. Edeka "#HeimKommen" by Jung von Matt

An old man who has spent Christmas alone for many years fakes his own death to bring his family together. As they enter his home for the wake the dining table is laid out and the old man appears and says: "How else could I have brought you all together?"

The ad has gone viral after being shared 3.4 million times in the past seven days.

2. John Lewis "man on the moon" by Adam & Eve/DDB

A young girl notices a lonely old man on the moon and makes it her mission to let him know there is someone on Earth thinking about him. The ad has been shared 115,448 times this week.

3. Volvo "look who’s driving" by Forsman & Bodenfors

A four-year-old girl is given a remote control for a Volvo FMX that she tries to navigate around a gravel pit filled with obstacles. The ad has been shared 99,447 times this week.

4. Sainsbury’s "Mog’s Christmas calamity" by Abbott Mead Vickers BBDO

The author Judith Kerr resurrected children’s book character Mog for Sainsbury’s festive ad. The cat nearly ruins Christmas for the Thomas family, but in the end their neighbours come to save the day. It has been shared 80,571 times this week.

5. Victoria’s Secret "Victoria’s Secret angels lip sync ‘Hands to Myself’

Selena Gomez helps the Victoria’s Secret Angels sing "Hands to Myself" from her new album. It was shared 52,007 times over the last seven days.

6. Red Bull "the fourth phase | teaser"

The ad, which received 30,626 shares this week, gives a glimpse into the snowboarder Travis Rice’s highly-anticipated return in the film The Fourth Phase.

7. Irn Bru "jumper" by The Leith Agency

A young man receives a hideous Christmas jumper as a gift but is able to summon a cheerful response after drinking a can of Irn Bru. It has been shared 19,968 times.

8. Dodge "Star Wars: The Force Awakens | The Force Gathers | Dodge full line" by Doner

The car brand celebrates the film Star Wars: The Force Awakens with a year-end sales event. The video was shared 16,031 times in seven days.

9. Amazon Prime "little friend" by Joint London

Coming in ninth place with 15,101 shares, Amazon’s TV ad tells the story of a small horse that feels lonely in a field with big horses. His owner comes to the rescue with a purchase from Amazon Prime.

10. Apple "Someday At Christmas"

Stevie Wonder and Andra Day perform Wonder’s 1967 holiday classic, Someday at Christmas. Apple’s festive ad received 14,011 shares over the past week.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free