Campaign Viral Chart: dancing couple takes the top spot

United Healthcare: tops the Campaign Viral Chart
United Healthcare: tops the Campaign Viral Chart

An ad for an American healthcare company, showing a couple falling through a table while dancing, has made it to the top of the chart.

1. United Healthcare "our song" by Leo Burnett

This ad for United Healthcare shows a couple dancing to (I've Had) The Time of My Life by Bill Medley and Jennifer Warnes. The woman decides to jump up into her partner’s arms and they fall through the dining table.

A voiceover says, "There are plenty of ways to get into the complex healthcare system. United Healthcare has ways to make this system simpler."

The spot has been shared 221,206 times in the past seven days and was in the seventh position in the chart last week.

2. Adidas "take it" by 180LA

This Adidas ad hit the top spot in the viral chart at the end of last month. It shows different team sports such as volleyball, football and basketball, and encourages people to make the most of today.

A voiceover says, "Yesterday is gone. Today is up for grabs. Do something and be remembered. No one owns today. Take it."

The ad has been shared 52,401 times this week.

3. Ad Council "love has no labels" by R/GA

This video remains in the top half of the chart for yet another week. It was also in the third position last week.

It shows a range of couples and families behind a screen that shows just their skeletons. They interact with each other – for example two people kiss and two little girls hug.

The people then come out to show who they are. A sign behind them says, "Love has no disability." Another says, "Love has no race".

The campaign challenges people to "open our eyes to our bias and work to stop it in ourselves, our friends, our families, and our colleagues".

The ad has been shared 37,746 times in the past seven days.

4. Durex "#Connect" by Havas Worldwide London

This Durex ad shows a number of couples what they can do with their phones to improve their sex lives – use the off button.

It is shot in a documentary style with couples desperate to know the answer to a better sex life.

The spot was shared 37,322 times in the past seven days.

5. Tag Heuer "Jeremy Lin challenged" by Tag Heuer

This video for the watch brand Tag Heuer also featured in last week’s chart.

Jeremy Lin, the basketball player, is presented with a number of challenges from fellow sports professionals such as Maria Sharapova, the tennis player, who asks him to score a basket with a tennis ball.

This week the film has been shared 26,834 times.

6. UN Women "give mom back her name #MyMothersNameIs" by Impact BBDO Dubai

This moving Mother’s Day spot is a new entry to the chart this week. It shows men in Egypt laughing when they are asked what their mother’s name is.

One man says that men in the country do not reveal their mother’s name to anyone because it "can bring ridicule and embarrassment".

A voiceover says, "Men in Egypt refuse to disclose their mother’s name in social circles. Lest it get shamed as a subject of mockery among friends. And gradually over time her name is forgotten and only referred to as the mother of her eldest son".

It encourages men to change their Twitter profile picture to their mother’s name on Mother’s Day, which is on 21 March in Egypt (a week after the UK).

At the end of the ad, each man proudly says their mother's name.

The spot has been shared 18,900 times this week.

7. Gatorade "be like Mike" by Gatorade

The energy drink brand has remixed its ad that featured Michael Jordan, the basketball player, with a new player. It shows him playing basketball and then switches back to the old ad.

The spot has been shared 13,150 times over the past seven days.

8. PBS "Cookie Monster, life coach" by PBS

This ad from the US broadcaster PBS shows people speaking to the Cookie Monster about their life in a therapy session and he helps them by giving him a cookie. It has been shared 12,874 times.

9. Visceral Games "Battlefield Hardline Heist Live Action Trailer" by Visceral Games

This film shows a heist to promote the new Battlefield Hardline game. It has been shared 10,054 times over the last week.

10. Adidas "Skill Twins: the magic turn" by Skilltwins

In another entry for Adidas, two boys explain how to use a football pass: the magic turn. A slow motion shot shows how to perform the pass. The spot has been shared 9,534 times.

The Campaign Viral Chart is compiled by Unruly.

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