Campaign Viral Chart: Ad Council spot challenging bias takes top spot

Ad Council: 'lover has no labels' by R/GA
Ad Council: 'lover has no labels' by R/GA

An ad challenging people to "open our eyes to our bias" has made it to the top of the viral chart this week, and has also become the third most-shared spot of 2015.

1. Ad Council "lover has no labels" by R/GA

This spot from the Ad Council has become the 21st most shared ad of all time with almost 2.5 million shares. This week it has been shared 824,965 times.

It shows a range of couples and families behind a screen that shows just their skeletons. They interact with each other, for example two people kiss or two little girls hug.

The people then come out to show who they are. And a sign behind them says, "Love has no disability." Another says, "Love has no race."

The campaign challenges people to "open our eyes to our bias and work to stop it in ourselves, our friends, our families, and our colleagues".

2. Adidas "take it" by 180LA

The ad shows different team sports such as volleyball, football and basketball, and encourages people to make the most of today.

A voiceover says, "Yesterday is gone. Today is up for grabs. Do something and be remembered. No one owns today. Take it." It has been shared 56,801 times this week.

3. Microsoft "girls do science" by M:United

The ad celebrated International Women’s Day on 8 March and shows young girls talking about the perceptions of women working in science. It has been shared 46,711 times this week.

4. Turkish Airlines "fly Africa!" by Crispin Porter & Bogusky

The ad has been shared 32,610 times over the past seven days and showcases African attractions.

5. Apple "the watch is coming" by Apple

The highly anticipated launch of the Apple watch came earlier this week. This video has been shared 23,030 times and shows off the new product's features.

6. Australian Marriage Forum "marriage equality? What about equality for kids?" by Australian Marriage Forum

The spot is against same-sex marriages that would "deliberately create motherless and fatherless families". It has been shared 19,387 times in the past week.

7. Disney "oh boy!" by Grand Visual

Disney characters imitate unsuspecting shoppers' movements in a video that topped the viral chart last week. The characters are behind a screen and shoppers can initially only see their silhouettes.

Then they come out to greet everyone and dance with them. The video has been shared 17,001 times in the last seven days.

8. Bill, Hillary and Chelsea Clinton Foundation "we’re not there yet" by Droga5

The ad explains that there is more to do to achieve gender equality. It features the voices of famous people including Sienna Miller, the actress. The spot has been shared 13,468 times.

9. Turkish Airlines "sky Valentine’s celebration" by Dekatlon

Airline staff celebrate Valentine’s day during a flight by playing music and giving out small heart-shaped cushions. It has been shared 13,052 times this week.

10. The Body Shop "Mother’s Day for HM The Queen" by Mr. President

The spoof shows how Prince Charles and Camilla prepare for Mother’s Day, such as washing the dogs and cooking breakfast. It has been shared 12,427 times.

The chart has been compiled by Unruly.

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