Campaign US launches Tech Talks, a new virtual event

Join us virtually on Feb. 24 as we gather industry leaders to discuss key topics in media, mar tech and advertising.

Campaign US announced on Thursday that Tech Talks, an event focused on the intersection of mar tech, marketing, media and advertising, is now open for registration.

Tech Talks is Campaign US’s inaugural event dedicated to marketing, media and mar tech.

During this half-day virtual event, on Feb. 24, industry experts will discuss key trends in digital media and advertising, from the rise of ad-free streaming to how privacy law will reshape media buying.

We’ll also dive into important areas of interest for agencies and media owners, including the continued growth of e-commerce, growing complexities and concerns around brand safety and how automation will reshape the agency workforce.

Data, technology and media expertise have become core to savvy marketing. Tech Talks provides an opportunity to connect with peers and learn from industry leaders on how to take advantage of a technology-first world.

Campaign US is doubling down on our coverage and expertise in the key areas of media, ad tech and mar tech, which are fundamental to how the industry functions today,” said Campaign US editor Alison Weissbrot. “Having covered technology’s influence on the industry extensively, I am excited to bring this expertise to Campaign US and provide our audience with the information they need to succeed in today’s tech-driven world.”

Campaign US will announce the agenda and speakers for Tech Talks over the coming weeks. If you are interested in speaking or sponsorship opportunities, please reach out to our editorial and sales leads.

See the full agenda below: 

Session 1: TV of the future: Embracing the shift to streaming

This panel will gather experts in the media buying and sales world to talk about how organizations are changing their approach to the TV marketplace as streaming takes off, and how cross-platform measurement is evolving in the space. 

  • Hayley Diamond, EVP, US digital investment and partnerships, Publicis Media
  • Ryan Gould, SVP of sales and client partnerships, WarnerMedia
  • Jamie Power, chief data officer and COO of ATV, Cadent 
  • Moderator: Alison Weissbrot, Editor, Campaign US

Session 2: The future of commerce

E-commerce is one of the pandemic trends here to stay. This panel will gather experts in the shopper and retail media space to talk about how changing consumer shopping habits will impact media plans of the future.

  • Neha, Mallik, director of e-commerce, B&G Foods
  • Jessica Fair, senior manager, omnichannel customer marketing, The J.M. Smucker Co.
  • John Elliott, VP commerce director, NA practice lead, Zenith
  • Moderator: Mariah Cooper, associate editor, Campaign US

Session 3: Automation and the agency workforce

Automation can be a scary word for agency employees, but it doesn’t have to be. In this panel, we’ll discuss how agencies are implementing AI to automate mundane tasks and free talent up for higher-level, strategic work. 

  • Max Cheprasov, chief automation officer, Dentsu
  • Stephan Pretorius, chief technology officer, WPP
  • Samantha Levine Archer, chief transformation officer, Omnicom Media Group
  • Moderator: Alison Weissbrot, US Editor, Campaign

Session 4: The social conundrum

Advertisers need to be on social platforms to connect with consumers. But we all know social media can be a minefield of misinformation and brand safety concerns. And it’s only going to continue that way as more platforms pop up. In this panel we’ll discuss how advertisers, vendors and agencies alike are navigating the complex social media landscape this year and beyond.

  • Benjamin Jankowski, SVP of media, Mastercard
  • Amanda Grant, VP global head of social, GroupM
  • Elijah Harris, SVP global head of social, IPG Mediabrands
  • Moderator: Sabrina Sanchez, reproter, Campaign US

Session 5: Fireside with TikTok’s Sandie Hawkins

No app has taken off this year quite like TikTok, among consumers and advertisers alike. Join us for a fireside chat with Sandie Hawkins, Head of US Advertising at TikTok, for an insightful discussion on what’s new for the social media platform this year and how brands can get in on the craze. 

  • Speaker: Sandie Hawkins, head of US advertising, Tik Tok
  • Moderator: Alison Weissbrot, US Editor, Campaign
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