Talent from leading brands and industry organizations are poised to go head-to-head for a lively debate about in-housing at Campaign US’ first Breakfast Briefing.
Marla Kaplowitz, 4A’s CEO, and Bill Duggan, ANA’s group executive vice president, will be joined by Mitchell Caplan, managing director at Flock at Vox Media in New York City on Tuesday December 4.
Intel, Verizon, Unilever and Wunderman will also weigh in on a topic gripping adland.
"When brands take advertising in-house" is launched in association with leading global digital agency and a WPP company Wunderman.
Campaign US Editor Lindsay Stein and Global Head of Media Gideon Spanier will host a series of discussions with industry experts to examine the huge opportunities but also major risks for in-house teams when it comes to driving business results, keeping up with technology and recruiting talent.
08:15 Networking and breakfast
09:00 Welcome from Gideon Spanier, global head of media at Campaign and Lindsay Stein, Campaign US editor
09:05 Introduction James Sanderson, managing director, Wunderman Inside
09:10 Creating an on-site agency: Case study 1 - Warren Chase, vice president and chief operating officer of 140, Verizon’s in-house agency
09:15 Creating an on-site agency: Case study 2 - Teresa Herd, vice president of global creative direction, Intel
09:20 Discussion: What brands want - Campaign to host panel with Warren Chase and Teresa Herd
09:40 Panel: New agency models - Campaign to host James Sanderson, managing director, Wunderman Inside, and Amanda Richman, US CEO Wavemaker
10:05 Panel: Campaign to host discussion with Bill Duggan, group executive vice president ANA, Marla Kaplowitz, CEO 4A’s and Mitchell Caplan, managing director at Flock
10:30 Closing comments