Campaign US appoints first editor-in-chief

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Douglas Quenqua.
Douglas Quenqua.

Douglas Quenqua will take the helm May 4

Douglas Quenqua been been appointed as the first US editor-in-chief of Campaign.

Doug will join Campaign on May 4 and will lead the Campaign US team based in Chelsea, in the heart of Manhattan. He will report to Claire Beale, global editor-in-chief, Campaign and Adrian Barrick, editorial director, Campaign US.

In an 18-year career, Doug has established himself as one of the US’ leading marcoms journalists. He has been a freelance writer for brands including the New York Times, Wired, Fast Company, the New York Observer, CNBC.com and Columbia Magazine. He is also a former news editor of Adweek and Haymarket’s own PRWeek in the US.

In addition, Doug is an accomplished media commentator, having appeared on Today, CNN, NPR, CNBC and others.

Doug said: "It's not often you get the opportunity to build an entirely new voice in the U.S. advertising press, much less one backed by an internationally known brand like Campaign. Advertising is a global business, and today you need a global footprint to cover it. I'm looking forward to putting together a great team and adding something of value to the conversation."

Claire Beale, global editor in chief of Campaign, commented: "We now have a network of highly successful Campaign brands around the world which come together to provide deep local insight and a unique global perspective on the news and trends shaping the creative marcoms industries. Adding Doug into the mix will not only secure our position in the world’s biggest marcoms market, but his knowledgeable voice will be invaluable in underlining Campaign as the place to go for the most provocative and inspiring perspectives on our industry."

Campaign US’ editorial director Adrian Barrick added: "I’m delighted that Doug will be leading Campaign in the US. He brings energy, ideas, a hugely impressive track record and a bulging contacts book. Plus, he’s a great guy to work with. For a site like Campaign that is building a position at the heart of the marcoms community, it’s extremely helpful to have an Editor in Chief who knows pretty much all the key players in it."

Doug joins Campaign US as its kicks into the next phase of its development, with a fresh round of investment in its editorial and commercial teams. The team will also be strengthened as Matthew Rothenberg is appointed director of content, as launch editor Sarah Shearman moves to contributing editor.

Campaign launched in the US as the industry’s first truly digital community at Advertising Week on Sept. 29. Since launch, the site has attracted a network of more than 100 thought leaders from across marcoms including Unilever's Keith Weed, Ogilvy's Tham Khai Meng, TBWA's Lee Clow and Starcom MediaVest's Laura Desmond. The site has also been enthusiastically welcomed by industry luminaries such as WPP boss Sir Martin Sorrell, who commented, "About time, too!"

Campaign is now established as the leading platform for advertising, media and marketing content in the UK, Asia, India, the Middle East and Turkey.

For more from Campaign US, follow @Campaignliveus on Twitter.