Campaign Tech Awards: Winner, Tech Company of the Year

Wirewax powers around 90% of the world's interactive videos, allowing marketers and content producers to connect the viewer to their narratives in a truly engaging way.


If you’ve ever been asked to engage more actively in a video experience, buy something off-screen, or participate in a storyline with multiple outcomes, nine times out of 10, it’s been Wirewax making it happen.

The Wirewax platform gives users the ability to add new layers of interaction to video by making everything on screen touchable and clickable, opening up new possibilities for narrative sophistication and commercialisation.

Wirewax’s platform is the world’s leading interactive video technology, enabling some of the world’s biggest brands – including Disney, Ted Baker and the BBC – to achieve far greater levels of video engagement and marketing spend ROI.

As well as collaborating directly with clients and their agencies, Wirewax run an AI-powered SaaS studio to give everyone the ability to create interactive videos themselves.

Wirewax’s three most popular features are hotspots and overlays, multi-stream playback and branching (also knowns as ‘choose your own adventure’). These are what drive the efficacy of shoppable video, one of the most widely used applications of their platform. Wirewax is also the only technology that has motion-tracking hotspots and object recognition, powered by proprietary machine learning and AI.

2018 marks another big step forwards for Wirewax, as they use their platform to help manage, catalogue and distribute digital assets in a way that’s never been done before. As they say: "There are billions of pounds locked up in those pixels, and we’re creating the tools that allow you to unlock every last penny."


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