While the average score in the Campaign School Reports was 6.14, five agencies managed to head to the top of the class by attaining a 9.
So what marked these shops out from their peers? How did they manage to make a bigger and better impression in 2017 than those that were left in their wake? Here are their stories of success:
Adam & Eve/DDB
History was made when Adam & Eve/DDB became the first agency to be awarded Campaign’s Agency of the Year for four consecutive years, proving that the new management team – Rick Brim, Tammy Einav, Mat Goff, Alex Hesz and Anthony Falco – has what it takes. [Read more here]
Amplify enters its 10th year with a brimming trophy cabinet, and, with eight new client wins across 2017, the shop was justifiably named Campaign’s Brand Experience Agency of The Year. It see out to underline its creative ambitions by tripling the size of its studio and making bold appointments, with Jeavon Smith, former creative director, vice-president at Jack Morton, joining as its first executive creative director. [Read more here]
R/GA’s redesign of its agency model by introducing a consulting arm seems to have paid off. In the past year, the agency added 22 accounts ranging from communications work to consultancy and design. [Read more here]
One word stands out above all others when evaluating the recent performance of the7stars: momentum. The UK’s biggest independent media agency enjoyed what it claims has been its "best year yet", winning £106m-worth of new business, from clients including Ladbrokes Coral, Deliveroo, Mytaxi and Laterooms. [Read more here]
Not many agencies have transformed in a year as much or as fast as Wunderman. In a fervour of reorganisation and streamlining, WPP merged its ecommerce consultancy Salmon into Wunderman and launched Wunderman Commerce. The group also merged global digital agency Possible with Wunderman in July, bringing a flood of new talent. [Read more here]