Campaign Newscast: Mark Read takes charge at WPP

Podcast: Spanier, Beale and Wieser
Podcast: Spanier, Beale and Wieser

Mark Read is promising "radical evolution" at WPP and the early signs are that the new chief executive could be more radical than expected.

Our newscast comes from the Groucho Club in Soho, where Campaign was staging a photo shoot with the great and the good of UK advertising ahead of the magazine's 50th birthday.

Brian Wieser, the senior analyst at Pivotal Research Group and Wall Street's go-to expert on the ad industry, joined global-editor-in-chief Claire Beale and global head of media Gideon Spanier to discuss Read's plans and WPP's financial outlook.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free