What exactly is "blockchain"? Why is everyone talking about it and can it really solve the media transparency problem? But really, what is the cause of the media transparency problem and is technology really the best solution? And do the problems with media-buying run to deep?
Fresh from Campaign's Breakfast Briefing on Blockchain, IBM's lead industry business development consultant for telco, media and entertainment, Alison Davis; Mindshare's chief product officer Ruth Zohrer; and Brainlabs chief executive Dan Gilbert join Campaign's global editor-in-chief Claire Beale and global tech editor Emily Tan to thrash out the latest hot topic in tech and delve into the problems that beset the media-buying process.