Campaign Daily Download: Tuesday, Nov. 25

In the news: Amy Poehler sails away from Old Navy, Coca-Cola milks a new revenue stream, Twitter CFO's DM malfunction, Yik Yak in the hizzouse,

Old Navy decommissions Amy Poehler. Comedian Amy Poehler's eccentric characters have been a bright spot for Old Navy's 2014 TV campaign, but all good things must come to an end. People reports that Poehler is wrapping up her role with the series' Black Friday ad, but she offers some humorous remarks about the deeper meaning series. (Pro tip: Watch the spots with the sound down and Pink Floyd playing!)

Will sex sell Coca-Cola's premium ... milk? In response to Americans' cooling passion for soda, Coca-Cola is hoping consumers will swallow something completely different: Fairlife, a beverage a Coca-Cola SVP called "the premiumization of milk." (That means it's cold-filtered to concentrate protein and calcium and remove fat and lactose.) Business Insider took a look at Fairlife creative that piloted in Minnesota, along with some skeptical responses to the ads.

Twitter CFO's DM FUBAR. Ever tried sending a direct message privately on Twitter, only to broadcast it to your followers instead? Tweet happens, as demonstrated by a slip of the finger by Twitter CFO Anthony Noto. "I still think we should buy them," Noto cryptically tweeted to the world. "He is on your schedule for Dec 15 or 16 -- we will need to sell him. I have a plan." The tweet disappeared quickly, and the company is mum about the deal Noto was advocating ... But an executive brief on using the product might be in order.

Can a yak outpace a bird? Perhaps Twitter CFO Noto would have benefited from the messaging anonymity offered by a startup competitor named Yik Yak. The Guardian offers a humorous comparison of Twitter and Yik Yak, a social-media tool it characterizes as "an anonymous Twitter, but with added GPS." You might never have heard of it, either, but it's worth several hundred million dollars and commands the attention of students on 1,500 college campuses. Plus, "Yik Yak is hoping to expand beyond its core demographic – surprisingly moronic college students – to grown-up city-dwellers."

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