Campaign Daily Download: Monday, Nov. 24

In the news: Sony loses points for gender-blind gaming, Lionsgate scores with "Hunger Games" social media, and fitness trackers compete

Sony caught with its pants down. Sony is trying to prove Playstation users come in all shapes and genders, but The Verge reports that the company misfired with a Playstation Vita ad that plays to teenage boys. True, the sexy female doctor (who seems to be asking viewers about their masturbation habits) turns out to be a fellow gamer. Nevertheless, The Verge points out that the spot (already pulled by Sony) is hardly a model of inclusivity.

"Hunger Games" defeats opponents with social. While Hollywood's Big Six studios may spend $100 million or more to market a major movie in North America, Lionsgate launched "The Hunger Games: Mockingjay Part 1" for a mere $50 million. How did the little team deliver big box office for the new installment? Savvy social media, The New York Times reports. "The lesson is as obvious as it is humiliating: In the social-media age, the marketing of mass-appeal movies does not necessarily require a cast of thousands (or hundreds) or a Brink’s truck full of cash."

Fitness trackers toe to toe. Mashable offers suggestions for the best fitness trackers to scout on Black Friday. Its top pick: The new Fitbit Charge, which co-stars with its higher-end siblings in Fitbit's first global branding campaign.

Google takes Times Square. Google today became the first brand to use the vast new electronic billboard on Times Square, Business Insider reports. Spectators can use Google's Androidify app on Android and iOS to create their own Android character to play with on the 24-million-pixel screen.

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