VMLY&R Commerce launched just under a year ago, after WPP folded commerce agency Geometry under VMLY&R, the product of another merger in 2018. The commerce division adds structure around a dedicated offering in a growing investment area for clients, while creating opportunities to expand relationships organically with existing clients.
Beth Ann Kaminkow, global CEO Of VMLY&R Commerce and CEO of VMLY&R New York, joins this week’s Campaign Chemistry podcast to talk about how commerce is evolving to become central to client marketing plans, likening the disruption to that of digital advertising years ago. VMLY&R is positioning itself at the intersection of commerce and creativity, as social media, influencers and content become part of the commerce journey.
Kaminkow also discusses VMLY&R's hunt for talent that's diverse in both background and skill sets, the growing trend of job pluralism and how the agency is helping clients navigate supply chain issues leading up to the holiday season.
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