Live and in person are back — and Vivid Seats is ready to connect fans with their bucket list events. The ticket resale exchange competes in a crowded field by offering a rewards program for fans who purchase tickets to events on the platform.
The loyalty network is the result of work overseen by CMO Tyra Neal, who joined the company in 2021 to build out its marketing function. The team was solid when it came to performance marketing, but has since expanded to new areas such as brand, creative and influencer.
In this episode of Campaign Chemistry, Neal talks about how the return to live events has impacted Vivid Seats’ business. She also discusses the recent Ticketmaster saga regarding Taylor Swift’s upcoming tour and talks about her previous role at DTC watch brand Shinola.
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