Its upfront season and Roku, which just held its NewFront presentation this week, is in the thick of negotiations. Roku has built a billion-dollar advertising business and its own ad tech suite and it's going for brand dollars in a big way as they shift from linear to streaming.
As Roku builds its streaming dominance, it's been on an acquisition tear, buying the rights to content from the now-defunct Quibi in January and Nielsen’s Advanced Video Advertising business in March. Roku also launched a branded content studio in March, where it will help clients integrate into streaming shows more seamlessly.
While Roku reaches more than 51 million households, competition is heating up as major networks continue to launch their own streaming apps, further fragmenting consumer attention.
This week Alison Levin, vice president of ad revenue and marketing solutions at Roku, joins us on Campaign Chemistry to talk about all of this and more.