Campaign Chemistry: Republica Havas’ Jorge Plasencia and Luis Casamayor

Plasencia and Casamayor discuss how Republica brings nuance and context to multicultural marketing.

Campaign Chemistry

Jorge Plasencia and Luis Casamayor started Republica as an independent, full-service shop in Miami back in 2006. The vision was to create an agency that spoke to the new American demographic — one that at the time was already rapidly changing. 

Fast forward to 2022, and that foresight has led the full-service agency to work with brands from Walmart to Toyota as it adds nuance and context to its multicultural efforts while the U.S quickly becomes a minority-majority country. 

In this episode, Plasencia and Casamayor talk about this journey, as well as how Republica is embracing DE&I in its own organization. We also chat about how Miami is becoming a hub for tech and creative talent.

Tune into this episode here now, and subscribe to Campaign Chemistry wherever you get your podcasts. 

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