Campaign Chemistry: Johannes Leonardo’s Jan Jacobs and Leo Premutico

Campaign Chemistry: Johannes Leonardo’s Jan Jacobs and Leo Premutico

The JL cofounders chat about how the agency and its approach to creativity have evolved on its 15th anniversary.

Fifteen years ago, just as the iPhone was launched, Jan Jacobs and Leo Premutico left the big agency world to strike out on their own. Indie agency Johannes Leonardo was born, and with it grew a reputation for courageous work that puts consumers at the center. 

Fast forward to today, and JL has garnered a global reputation for repositioning legacy brands, such as Kraft and MassMutual, for a modern generation by allowing consumers to shape their various executions. The agency is also known for helping brands in need of a turnaround, such as Volkswagen, rebuild trust with consumers. 

In this episode, Jacobs and Premutico chat about how the agency and its approach to consumer-led creativity has evolved alongside the media landscape and how the creative duo view creativity in a hybrid world.

Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. 

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free