Campaign Chemistry: DDB global creative chief Ari Weiss

Weiss talks about the changing role of creativity in business, the philosophy of “Unexpected Works” and why staffing shortages are an opportunity.

Earlier this year, amid the ongoing COVID-19 pandemic, DDB fine-tuned its global positioning under the banner "Unexpected Works" — a move that has given its federated global network a north star for the kind of creative thinking it delivers for clients and prospects.

In this episode of Campaign Chemistry, DDB’s global creative chief, Ari Weiss, dives into how Unexpected Works has evolved DDB's approach to creativity and talent, how the talent crunch is an opportunity to quickly adapt to a fast-changing industry and why the industry should place emphasis on creative effectiveness.  

Listen here now, and subscribe to Campaign Chemistry wherever you get your podcasts.

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