Campaign Chemistry: Canva CMO Zach Kitschke

Campaign Chemistry: Canva CMO Zach Kitschke

Kitschke chats about the evolution of Canva’s in-house marketing team over the past decade and its future with the rise of generative AI.

Zach Kitschke has been with Canva since the beginning, when it launched as a startup in Perth, Australia, in 2013.

Almost 11 years later, he runs a global in-house marketing team 400 people strong building Canva’s brand around the world. While Canva brings partners in as needed, having a robust in-house team helps keep the brand consistent and in touch with its DNA, Kitschke said.

Now, the design platform is racing to adopt generative AI, both in its product and at its in-house agency. After rolling out a campaign targeted at marketers in the U.S. in September, Canva launched Magic Studio in October, a suite of AI-powered tools, from copywriting to image generators.

In this episode, Kitschke talks about his journey with Canva from startup to global tech company and shares which skills he thinks will be most important for marketers and creatives as AI adoption grows.

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