PHNOM PENH, CAMBODIA — Cambodia Beer is telling the country's young consumers, "Let your feelings play" with a new campaign featuring a soundtrack scored for beer bottles.
The ad, titled "Bottle Band" and created by Phnom Penh-based ComZone, features a tune played on real beer bottles. "But bottle whistling is just a tip of the iceberg," according to the agency's strategy director, Jessica Lim. "Our message is bigger. With Cambodia Beer you will never be bored. There’s a lot of fun inside this brand still to be discovered by Cambodians. And we will help them in this during the upcoming campaign’s rollout."
According to Lundy So, CEO/ECD of ComZone, "This campaign is a new way of talking to consumers in Cambodia. We are calling them not to consume, but to play with the brand, which is a next level of communication. The idea of campaign is simple yet highly engaging; we believe Cambodians will love it."
The campaign includes video, print, social media, OOH, outlet branding and activation "flash mobs" in Phnom Penh and Cambodia's provinces.
This article first appeared on campaignasia.com.