Cake launches latest Rihanna River Island collection

Agency Cake turned River Island's flagship store on London's Oxford Street into a pop-up nightclub earlier this week to launch singer Rihanna's Autumn/Winter 2013 collection.


Superstars Rihanna and model Cara Delevingne partied the night away with fans at the exclusive shopping event. 

The evening showcased the latest Rihanna for River Island range designed by the star two days ahead of its global launch in UK stores.

For one night only, the new flagship store on Oxford Street was transformed into ‘Club RiRi’.

Once inside, the singer posed with models wearing outfits from the collection and chatted with competition winners. DJ Reflex hit the decks in the nightclub setting, as guests were able to rub shoulders with the star and party the night away. Fans were also given the opportunity to be the first to shop the new collection.

Models were styled on the night by Rihanna's stylist, judge of Sky Living's Styled to Rock Mel Ottenberg, and Rihanna's costume designer Adam Selman.

Five competition winners also won the chance to be styled exclusively by Rihanna herself, as the star selected key pieces from the range for each fan to wear on the night.

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