Cadillac 'Daring' by Publicis New York and UK

At the Oscars, the luxury auto brand introduced a campaign that profiles Silicon Valley entrepreneurs against the background of downtown New York

After teasing a new brand identity tuned to its new SoHo headquarters with "The Arena," Cadillac on Sunday night rolled out a bicoastal ad at the 87th Annual Academy Awards.

Created by Publicis New York and Publicis UK, "Daring" delivers on the luxury auto brand’s "Dare Greatly" positioning as "downtown New York luxury meets the spirit of Silicon Valley."

Publicis worked with director Doug Liman and cinematographer Janusz Kaminski to feature creative artists and Silicon Valley entrepreneurs set in downtown New York. The subjects include Richard Linklater, Anne Wojcicki, Steve Wozniak, Jason Wu and Njeri Rionge.

Cadillac this week will also introduce a series of print ads to support the campaign.

Campaign credits

Client: Cadillac
Agency: Publicis New York, Publicis UK
Executive Creative Director:
Andy Bird
Creatives: Kevin Colquhoun & Gregor Findlay  
Chief Production Officer: Lisa Bifulco
Executive Producer:  Nikki Brancati
Business Manager: Janet Wollman
Music Producer: Theresa Notartomaso
Global Chief Strategy and Innovation Officer: Dylan Williams
Chief Strategy Officer: Carla Serrano
Chief Marketing Officer: Julie Levin
Account Executive: Kristin Pulaski
Strategy Director: Ben Zumsteg
Strategist: Anthony Harris
Creative Director of Digital Design: Sabine Roehl
Associate Creative Director: Roman Tsukerman
Chief Digital Officer: Dawn Winchester
Executive Interactive Producer: Lissa Robinson
Production Company: Independent Media
Doug Liman
Executive Producer: Susanne Preissler
Head of Production: Marc Siegel
Producer: Denise Rocchietti
Director Of Photography: Janusz Kaminski
Editorial Company: Lost Planet Editorial
Editor: Hank Corwin
Assistant Editor: Federico Brusilovsky
EP Producer:  Krystn Wagenberg
Producer: Lauren Hafner Addison
Audio Record & Mix:  Sound Lounge
Mixer: Tom Jucarone
Sound Design: Hank Corwin
VFX: The Mill
Executive Producer:
Melanie Wickham
Jason Bartnett
VFX Lead:
Gavin Wellsman
VFX Supervisor:
Hitesh Patel
Music: Asche & Spencer
Executive Producer:
Matt Locher
Voice Over: Kimberly Dube

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