Cadbury is shortlisted with VCCP in Brand Evolution and Creative Excellence: The Big Idea for "There’s a glass and a half in everyone", and in Live Brand Experience for "The Glass and a half shop".
Domino's is also shortlisted with VCCP in Brilliance On A Budget and Content Excellence: Standalone project for "Domino's recovery channel", and in The Chatbot for "Dom Juan".
VCCP – shortlisted nine-and-a-half times in total – is also nominated twice with Amnesty International, and twice with O2 – with one of these two a joint entry with Havas Media.
Nike is shortlisted with Mindshare for "Nothing beats a Londoner" under three categories: Brand evolution, Content excellence: best campaign and Social storytelling. Mindshare is shortlisted twice more, with IHG Crowne Plaza and Grow@Mindshare.
The other agencies with the most appearances on the shortlist are Manning Gottlieb OMD, with six, MediaCom with five (three of which are for joint entries), Mother with five, and Havas Media, Lucky Generals and Total Media with three apiece.
The Marketing New Thinking Awards, now in its fourth year, takes place on Wednesday 26 September at One Marylebone in London. Tickets are available to buy here.
Claire Beale, editor-in-chief of Campaign, said: "It’s brilliant to see such an array of brands from all the major sectors demonstrating such an innovative mindset in their strategy, creative and execution. The Marketing New Thinking Awards are about celebrating those brands and agencies that are setting the agenda for the future, and this shortlist reflects exactly that."
The full shortlist
|
Category |
Agency/entrant |
Brand |
|
Agency team of the year |
George P.Johnson |
GPJ UK Digital Team |
|
Latimer |
Latimer |
|
|
Mindshare UK |
GROW@Mindshare |
|
|
the7stars |
the7stars |
|
|
AR/VR excellence |
MediaCom |
The Coca-Cola Company/Fanta |
|
The Distillery |
Voluntary Services Overseas/International Citizen Service |
|
|
Best in-house innovation |
A Million Ads |
A Million Ads |
|
Mail Metro Media |
Mail Metro Media |
|
|
Best use of tech |
Initiative and Mubaloo |
Amazon |
|
MediaCom, Mobsta, Ubiquitous |
American Airlines |
|
|
MediaCom, Ogilvy |
British Gas |
|
|
The Trade Desk |
The Trade Desk |
|
|
Brand evolution |
Mindshare UK |
Nike |
|
Mother |
Diageo / Baileys |
|
|
Red Brick Road |
Beano Studios |
|
|
VCCP |
Cadbury |
|
|
Brand team of the year |
Guardian News & Media |
Guardian News & Media |
|
Northumbrian Water Group |
NWG In House Marketing Team |
|
|
The KISS Network Team |
The KISS Network Team (Bauer Media) |
|
|
Brilliance on a budget |
Manning Gottlieb OMD |
Starbucks |
|
Manning Gottlieb OMD |
The Royal Mint |
|
|
Mother |
KFC |
|
|
Total Media |
Motorola |
|
|
VCCP |
Domino's |
|
|
Connecting with culture |
CBeebies |
CBeebies |
|
Premier with UNILAD |
Durex |
|
|
The Corner London / Jigsaw |
Jigsaw |
|
|
Content excellence: best campaign |
Google/Essence/OMD |
Google Pixel 2 |
|
Havas Media |
Beats |
|
|
Lucky Generals |
Hostelworld |
|
|
Manning Gottlieb OMD |
Age UK |
|
|
Mindshare UK |
Nike |
|
|
Ogilvy |
VOXI / Vodafone |
|
|
Content excellence: standalone project |
CBeebies |
CBeebies |
|
VCCP |
Domino's |
|
|
Creative excellence: the big idea |
adam&eveDDB |
Marmite |
|
Havas Media, with VCCP |
O2 |
|
|
Lucky Generals |
Yorkshire Tea |
|
|
Mother |
KFC |
|
|
VCCP |
Cadbury |
|
|
VCCP |
O2 |
|
|
Data creativity for brand building |
Grand Visual, Goodstuff, Talon |
Hiscox |
|
MullenLowe Group UK + The Romans |
Diageo/Gordons |
|
|
Effective long-term brand building |
Mother |
IKEA |
|
Total Media |
Nakd |
|
|
International branded content/campaign |
Lucky Generals and Amazon D1 |
Amazon |
|
WeAreFearless and Golazo |
Bridgestone |
|
|
Live brand experience |
ITV, Sky, Channel 4 & Thinkbox |
ITV, Sky, Channel 4 & Thinkbox |
|
MediaCom, The Big Kick, Frank PR |
Suntory/Lucozade Energy |
|
|
TOPSHOP (Supported by Fat Unicorn and Your Studio) |
Topshop |
|
|
VCCP |
Amnesty International |
|
|
VCCP |
Cadbury |
|
|
Marketing for good |
adam&eveDDB |
Lloyds Bank |
|
Anomaly |
Cancer Research UK |
|
|
Havas Media |
PayPal |
|
|
Manning Gottlieb OMD |
Age UK |
|
|
VCCP |
Amnesty International |
|
|
Verbalisation Ltd |
Global Coalition Against Daesh |
|
|
Media team of the year |
MediaCom |
n/a |
|
UNILAD |
UNILAD |
|
|
Power of partnership |
FleishmanHillard Fishburn |
Crocs |
|
Latimer |
VOXI by Vodafone |
|
|
Mindshare UK |
IHG Crowne Plaza |
|
|
Social Chain |
Superdry |
|
|
Social storytelling |
Manning Gottlieb OMD |
Starbucks |
|
Mindshare UK |
Nike |
|
|
Mosquito Digital |
Zoflora |
|
|
Smart Energy GB |
Smart Energy GB |
|
|
Social Chain |
Sky Bet |
|
|
Targeting excellence |
Manning Gottlieb OMD |
Virgin Trains |
|
Medialab [in collaboration with Open and Good Innovation] |
Scope |
|
|
Total Media |
Kwiff |
|
|
The chatbot |
Lidl UK |
Lidl UK |
|
VCCP |
Domino's |