Cadbury Dairy Milk "The originals" by VCCP

Cadbury Dairy Milk encourages people to stop and listen to what the older generation has to say as part of the next iteration of its campaign to end loneliness.

The ad tackles the stereotypical questions that elderly people are asked, such as whether they feel cold or are sleeping well. Instead, those in the film say they want to be asked about interesting things such as travelling the world, being a bodybuilding champion or "kissing the most famous rockstar on the planet".

The campaign is once again in partnership with Age UK, for which Cadbury raised £450,000 with its 2019 "Donate your words" work. It was created by James Rafter and Myles Vincent, and directed by Billy Boyd Cape through Academy. 

Credits

Marketing activation director
Associate director marketing Cadbury UK&I
Senior brand manager
Brand manager
Agency
Executive creative director
Creative director
Creative director
Social and influence director
Producer
Group managing director
Business director
Senior account director
Senior account manager
Group planning director
Senior planner
Media agency
Client business director
Account director
Production company
Director
Producer
Post production
Colourist
PR
Community management