Buzzfeed and Friskies in purrfect harmony for Super Bowl viral

BuzzFeed and Friskies: showing life from a cat's point of view
BuzzFeed and Friskies: showing life from a cat's point of view

Social video experts Be On review the latest viral by BuzzFeed and Friskies.

Dear Kitten: Regarding The Big Game

BuzzFeed and Friskies have teamed up for a pre-season Super Bowl ad, building momentum in the run up to the world’s most watched game on TV.

Shot from a cat’s perspective, Dear Kitten delves into the realm of the feline as they observe a group of humans watching the Super Bowl game. Or as the protagonist puts it - the elusive ‘light box ritual’.

Ideal for cat-lovers everywhere, Friskies has focused on broadening its audience by partnering with BuzzFeed and jumping on the site’s irreverent tone and tongue ‘n cheek humour. The video has attracted 2.2m views since it launched a week ago. With over 17,000 shares and almost 25,000 likes, it’s clear the creative approach to story-telling has proven a hit with its audience.

Better for TV

While the video is entertaining to cat lovers, some of the humour may be lost on those less passionate about our furry friends and, as a result, this could make the ad feel quite long.  Although launching as a digital video first, the spot will be used as a TV ad, which is BuzzFeed’s first video for traditional TV.  

In most respects, the video feels more suited to a television audience who may be more willing to engage with it longer. However, given the ad’s crisp production style, the video will no doubt continue to see success on the views barometer.

Read next

Unilever CMO Keith Weed's five tech trends for 2015

Why Moneysupermarket's #EpicStrut is a viral hit

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free