SectorGovernment / Non-profit
TBWA\Istanbul sets #GayTurtle spot in pet shop
Amnesty International has found a novel way to highlight homophobia in Turkey — film what happens when you offer people a gay turtle. The online film, which is set in a pet shop in Turkey, was created by TBWA\Istanbul. It shows what happens when the pet shop employee tells shoppers that the turtle they are interested in purchasing is gay. The customers' reactions (all real, according to TBWA) are uncomfortably absurd — e.g. "No, just give me a normal, non-gay, standard turtle" — and seek to highlight the worrying levels of homophobia and transphobia in Turkey.