Burger King's new chicken sandwich terrifies the King

The spot by David Miami features narration from actor Paul Giamatti.

Burger King is the latest fast-food chain to enter the chicken sandwich wars — but is the new menu item better than the Whopper? That’s the King’s biggest fear in the spot "Nightmare," narrated by actor Paul Giamatti, which dives into the mascot’s fever dream.

In the spot, customers are obsessed with the new chicken sandwich, dubbed Ch’King, "People are going chicken crazy," Giamatti says. "Has the Whopper finally met its match?"

The King enters a Burger King restaurant with an ominous poster on the wall that reads, "The Ch’King is here to stay. King don’t run away. Chicken all day." Things get even weirder with cameos from the Subservient Chicken and twins who starred in previous Burger King ads.


Global CCO & Partner
Global COO
Managing Director
Chief Creative Officer
Executive Creative Director
Associate Creative Director
Sr. Copywriter
Sr. Art Director
Operations Coordinator
Global Chief Strategy Officer
Associate Strategy Director
Head of Accounts
Account Director
Account Supervisor
Associate Account Executive
Executive Producer
Senior Producer
Associate Producer
Senior Business Affairs Manager
Business Affairs Manager
Production Company


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free